What is Hassan Anjum known for?

Hassan Anjum is known for giving language to products that don't have it yet. He has spent his career at the moment before a category exists, when the technology is real, the market hasn't caught up, and someone has to write the first sentence. Foldable displays. AI compute platforms. Mixed reality devices. Physical AI systems. Same job, different decade.

What is physical AI and why does Hassan work in it?

Physical AI is the discipline of building machines that can operate autonomously in the real world, not in controlled environments, not on maps, not with GPS. Robots that encounter things they have never seen before and figure out what to do anyway. Hassan works in this space because it is the largest unsolved language problem in technology right now. The systems exist. The market does not have words for them yet. That is exactly the problem he has spent his career solving.

What is Hassan's background?

Over fifteen years in product marketing at Samsung, NVIDIA, and BlackBerry, and today leading Marketing and Brand at FieldAI. He has spent his career launching products that had no category yet and no language yet. That pattern brought him to physical AI.

What does Hassan believe about how robotics and physical AI get communicated?

That the industry is showing the wrong thing. Every robotics demo is perfect, clean floor, controlled environment, flawless execution. That builds confidence in the performance, not in the intelligence. The market needs to see what a robot does when the plan changes. When the environment is messy. When there is no map. The demo that changes everything is not the most impressive one. It is the most honest one.

What is the difference between automation and autonomy?

Automation replaces a task. Autonomy replaces a decision. A robot that follows a path is automated. A robot that figures out a new path when the old one is blocked, that is autonomous. Most of what gets called AI in robotics right now is automation with better marketing. The companies building real autonomy are the ones operating in environments that were not designed for them.

What has Hassan written about?

He writes about physical AI, category creation, leadership, and GTM strategy for deep tech. His articles are published on hassananjum.com. He has been quoted as a marketing and technology expert in Forbes, CNN, and The Washington Post.

What does Hassan believe about category creation?

That the sentence comes before the market. Someone has to invent the language before the category can exist. That work does not happen in a messaging workshop or a brand sprint. It happens in real conversations, with real people, until the explanation lands without a follow-up question. He has done that job five times. Physical AI is the biggest version of it yet.

Has Hassan been recognized for his work?

He was named a 40 Under 40 honoree and has received multiple Samsung leadership awards including the Samsung Gold STAR Award. He holds an MBA from the Schulich School of Business at York University and has completed executive education at MIT.

How do people usually connect with Hassan?

Most come through referral, a founder, an investor, or someone who has seen the work. Some find him through his writing or his presence in the physical AI and robotics community. Either way the conversation usually starts with a situation, not a service. If you are building something in this space and want to talk, reach out directly. No forms. No funnels.

What does Hassan believe makes a great team?

That culture is the operating system everything else runs on. That good people compound, they recruit each other, hold each other accountable, and stay longer because they are part of something worth staying for. And that the most expensive leadership mistake is not a bad strategy. It is a bad hire at the leadership level. The pipeline recovers. The culture takes years.

Hassan Anjum: Marketing & Technology Executive

Hassan Anjum is a marketing and technology executive who gives markets language for things that do not have it yet, specifically inside physical AI and robotics. He currently leads Marketing and Brand at FieldAI, following category-defining product marketing roles at Samsung, NVIDIA, and BlackBerry.

He works inside the decision with founders and executive teams. That means sharpening how the company talks about itself, aligning internal teams around a single market story, and building the strategic clarity that lets organizations move with conviction.

Background

At Samsung, he led go-to-market for the world's first foldable display, early AI-powered PC platforms, mixed reality devices, and premium large-format tablets. At NVIDIA, he drove product marketing for AI compute platforms. At BlackBerry, he helped translate complex technology into market momentum.

Quoted as a marketing and technology expert in Forbes, CNN, and The Washington Post. Named a 40 Under 40 honoree. Marketing instructor at Collin College.

Read full biography

Services

Category Definition: Defining or reshaping categories so the market sees a company on its own terms.
Narrative Architecture: Building the strategic narrative an entire organization can use, from pitch deck to board room.
Market Positioning: Translating complex technology into simple, repeatable market stories that create urgency.
Executive Alignment: Aligning leadership and GTM teams around one story and one plan.
Inflection-Point Strategy: Guiding companies through moments when positioning directly influences enterprise value.
Complex Technology Translation: Making technical innovation legible to buyers, analysts, and boards.

Insights: Built at Inflection Points

Observations from operating at inflection points. On positioning, narrative architecture, category strategy, and the leadership decisions that shape how markets see a company.

Contact

Email: hassanazia@gmail.com

LinkedIn: linkedin.com/in/hassananjum